The Importance of Your Website to Business Growth
People use the internet to research and find answers.
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
So it's a pretty safe bet that the products and services you offer are among those searches. That's a lot of potential customers every second of everyday looking for businesses like yours.
An Online Channel You Have Full Control Over
As you know, search engines list web pages that best relate to the search term (keywords) people type into them. So, you're missing out on huge opportunities for growth if your website isn't optimised for the right search terms.
A well optimised website is the perfect way to reach more of your customers. Target the right keywords and more potential customers will discover your business. Optimise your website (and marketing communications) for conversion and more of those people will become customers.
Unlike other online media (particularly social), you fully own your website and have absolute control over how it looks and how it works.
But with great power comes great responsibility!
Giving Your Website the Attention it Deserves
Like any business owner or professional, time is your enemy.
You probably struggle to find the time to make the most of your website; dumping any old content on there just to fill the space, hoping people will find it and it will encourage them to take positive action.
Unless you get really lucky, this process won't get you very far.
You'll just be stuck with a website that nobody visits, with no opportunity to increase online sales.
And regardless of time, there are still a million decisions to make, some fairly technical:
- What keywords should I target?
- What's the best structure for my pages?
- What wording should I use on my call to action?
- What meta information should I include on this page?
- What size and format images should I use?
- The list goes on...
The point is:
Trying to optimise your website so that it becomes the powerful selling tool it can be, is a full time job that distracts you from running your business.
A Positive Business Investment
That's where we come in.
Getting support with your website optimisation and management is definitely a wise investment.
Working with a website marketing agency like Feast Media comes with numerous benefits.
- Our sole aim is to help businesses like yours turn their website into a powerful marketing tool.
- You can focus on running your business and serving your customers as the time you normally spend struggling to update your website and getting it to work hard for you, will be set free.
- All our expertise is focused on the skills needed to get results through your website. We stay up to date with the latest techniques and industry changes, so you can get an edge on your competition.
Additionally, we run a fully transparent service, so you'll always know what we're working on.
Unlike many search marketing agencies, a huge focus of our is the creativity and quality of your marketing communications. We don't just blindly optimise for search engines.
Our focus is on marketing communications that will support your business growth.
All the technical aspects of SEO, PPC and website optimisation are combined with creative marketing communications designed to increase sales and sign-ups.
If you'd like to discuss this in more detail, please get in touch.
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